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Y-zoc Towels

Logo Designs

Date: 2020
Typography, Technology, and Imaging class
DESCRIPTION

Logo designs for an imaginary towel company, Y-zoc Towels.

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Branding needs:

  • Audience: families and adults around 27-40 years old

  • Concepts: We provide relief and joy when our customers use our towels because of its softness, which makes them feel peaceful.

  • Colors: blue and green

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3 Logos total

  1. Fits branding needs​

  2. Variation of Logo #1

  3. Totally different logo design

Strategies used:
 
  • External Variation
  • Pictorial Mark
  • Monochromatic colors
  • Font: Rage Italics
Strategies used:
 
  • External Variation 
  • Pictorial Mark 
  • Monochromatic colors + earth tone
  • Font: Rage Italics
Strategies used:
 
  • Transfiguration of Y as a cotton with stem
  • Superimposition of O
  • Analogous colors
© 2021 by Amber Doan
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