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Bad
Timing
Project Goals
Branding and marketing for the university's Animation Lab's animated short, "Bad Timing."
Details
Skills
Scope
• Branding
• Photo Manipulation
• Graphic Design
• Copywriting
• Brand guidelines
• Digital Collateral
• Color & Typography
• Co-marketing Chair:
Fariha Rahman
• ATEC Animation Lab
• 15 weeks
Introduction
With the first marketing launch,
we first introduced important characters as "speakers" with captions about the upcoming EvilCon to set the stage about what the animated short could be about.
*Characters drawn and designed by the Preproduction team
Social Media Content
While designing graphics for the Instagram account, I kept the content of the animated short connected with the designs.
*Instagram post designs
*examples of character designs inspiration from the Preproduction team
Crew Challenge:
The 3D team had to work with showcasing a large number of characters,
while the Marketing Team had to showcase team and member working on the short.
Solution:
I combined the two challenges together by making the designs of the "Meet the Crew" based on the designs on the characters' portrait.
I alternated the greens and purples for variation of the feed aesthetic.
The choice of what character would represent each department depends on the function of each team.
(i.e. Rigging is the skeleton that moves, so the robot character fits best for the rigidness feeling).
When viewers swipe,
they get to see the team members
embedded into the designs of the
characters' heads.
Behind the Scenes
I applied the same concepts of using the props in the short to represent the process of each team, including the Instagram story highlight icons.
Instagram story highlight icons
*image of hotel is from the Lighting Team
For the website launch graphic,
I made a simple silhouette that symbolized the hotel seen at the
beginning of the short to convey that we are welcoming the viewers in!
Secondary colors are used to signify that it is our website instead of the usual Instagram feed.
Brand Identity
Brand design is to be similar to a 1950s horror cartoon while inviting viewers that there is an EvilCon conference to attend without giving away the punchline about Halloween.
Logo
We chose the logo to have some sharp edges and have a sinister mood with the textures and dark colors to emulate the horror cartoon theme.
*Logo designed by Fariha Rahman
Typography
The "Wolf's Bane II" font is used for titles and subtitles on promotional materials.
I chose a font with sharp edges similar to the logo in order to match the horror theme and style of the brand.
*font is from dafont.com
The "MADE TOMMY" font is used for paragraphs, descriptions, and backup subtitles. on promotional materials.
I chose a san-serif font that is not stylized to contrast with the sharp edges from the title font and logo for good reading visibility.
*font is from dafont.com
Color
Secondary colors included to add a pop to the branding.
This complementary color scheme is for the cartoon horror theme,
while specifically excluding the color orange to avoid giving away the message of the animated short.
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