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Your Tulips Process
Debut Logo
Base debut logo of the K-pop group forming the shape of U and 2 as a play on the group name Your Tulips (Ur 2-lips).
Initially I was sketching for Y and T.
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Branding
I experimented using Reds and Blues together.
The darker colors also signify power women as well instead of the usual girly pop theme.
The different fonts I considered using still helped show that it is a feminine group.
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Social Media
Marketing
Intended Instagram Grid Aesthetic
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Album Logo
The logo is a variation of the base logo (as done in K-pop culture).
I went for the Y2K and retro theme by adding extra layers in the petal then breaking up the "2."
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Album Concept
Marketing
The idol's concept photo matched the theme of "market," but I also wanted to frame them in the pictures, so I sketched out where the water would be around theme.
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