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Your Tulips
Project Goals
Graphic Design and Branding for a
hypothetical K-pop group
Album Branding
Branding changes from debut to a more floral and Y2k style with openness and flow for the concept of the album release.
Concept
The imagery of food and market are shown for this album and in the member's photos to express that the tulips are "budding" and growing as they are nurtured.
Album Cover
K-pop Context:
In K-pop culture, branding changes as new music and album are released and tends to follow a concept.
Debut Visual Identity
While the daintiness of the logo portrays feminity, the introduction colors of red and blue express power in the newly debuted idols.
Concert Tour Poster
The concert poster has the same colors as the base logo branding, to highlight that the K-pop group is touring, especially after their achievements.
Idol's debut Instagram posts
Details
Skills
Scope
• Capstone Project
• Brand guidelines
• Digital & Print Collateral
• Color & Typography
• Branding
• Photo Manipulation
• Graphic Design
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