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TiVo
Project Goals
Hypothetically remarketing TiVo's brand and presence to convey how using their products can improve consumers' daily lives.
Details
Skills
Scope
• Branding
• Photo Manipulation
• Graphic Design
• Brand guidelines
• Digital & Print Collateral
• Color & Typography
• Group Project with me as
the graphic designer
Background
TiVo is in the streaming entertainment market,
but they struggle with brand awareness
as it is limited to elder millennials and gen x.
It is an entertainment specialty product, providing a digital recording platform for cable television.
Poster design
Background designed by me;
*Images used from Shark Tank poster, TiVo, and Netflix home screen.
New Marketing
Strategies
We utilized graphics (designed by me) and videos (not shown in this portfolio) to increase brand awareness and convey how using TiVo products improves lives by showing scenarios and cases of different visual lifestyles and situations where the products might be effective.
Billboard design
Color
*Images from TiVo's branding guide (2016) and website
TiVo's official primary colors come off as background colors and are not really seen on their social media page, while their secondary colors are more prominent and eye-catching.
I added to their color branding by making the secondary colors with additional colors as official background colors instead of labeling them as "secondary."
Color Additions
Social Media
We also utilized their social media platforms as way to advertise their different products, shows, and collaborations that they have.
Problem
Their current Instagram page does not have any coherency or visible brand style aside from their story highlight icons.
Instagram mockup design
*profile picture and story highlights are from the official company
*Top middle image is designed by Emily Cubero
*Top right image is designed based on an existing ad:
Solution
By using the newly added background colors with a gradient design on all the Instagram posts, there is a consistent brand identity that consumers can recognize from TiVo along with the addition of including the Logo on each post.
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